Chapter 4.1

 YOUR MUSIC IS YOUR BUSINESS

Before writing a program that everyone will have to follow in detail to reach a precise goal to the success you want to achieve, the thing to do would be to sit around a table, discussing the various goals to be conquered, to understand if you are all on the same page.

In all these years spent in the Field of Music I had the pleasure of meeting many Artists, especially during tours or festivals. 

Now try to imagine a backstage of a festival with thirty  bands in the bill, or ladder, depends on the word you prefer to use. There you are? Well, I'm sitting at the counter having a coffee, waiting for one of my bands for the show, with a movement of people coming in and out. I happened more than once, during the long stops just mentioned, to meet other "poor people" waiting for someone or something and so you try to kill time by chatting more and less, formulating various questions, including the one at work. Obviously the most fairytale answer was/is:
"I'm a... but soon, I really hope to be able to devote myself full time to music." 

Sorry, if I laugh, but to my ears, it sounds like a broken record!
==> Dedicate yourself full time to your music and maybe "making a pack of money!<==
What a beautiful dream!
Let's move on!!

The other frequent answer was/is: "I quit my job to devote myself full time to music, but unfortunately I regret it."
I always thought that to write music you should to have a fairly pronounced IQ, right? So, if you agree with me, explain to me why  your brain thinksthat "you can easily keep yourself, writing "only" music"!
It is totally unfeasible. Canyou consider quitting your daily work, which, for better or worse,  guaranteed you a monthly wage  with which you could "pull on", in exchange for a very expensive and dream business?

If your manager or specialist has persuaded you to quit your job to throw yourself full-time into your music career, knowing that your songs do not achieve the slightest success to support you or, even worse, to support yourfamily, then believe me:  that person is a moron, and I would distance ourselves!!
That said, said it all!

Of course you can give up your job and still keep with your music, but I do not recommend it. Many bands think that they have no problem to survive only with tours. Sure? I wouldn't put my hand on the fire without burning myself, and you know why? Well, most of the bands in question, they have no idea how hard it is to always be on the road without looming in trouble. Other serious complications can lead musicians to break up with the people who matter in this business, destroying a career close to success, starting againfrom the beginning. 
If there's one thing  the music business world doesn't forget, it's your failure. Call them cynical, or you're a bastard who enjoys seeing you destroyed, but you're left with the humiliation to support and the failure to explain to your lost fans.
I mean, eventually you're going to go on tour, and you're going to play all over the world, but you don't have to rush the times. There's always the right thing at the right time, you know? It's not just money. Sure they're important, but also think about your mental health. An artist must keep his mind free of any hassle to create great music.

In conclusion: what I try to tell you istokeep your job until you see a substantial movement of money. Don't forget that at first you'll have to be able to put up with yourself, and if you don't have a job that covers your back,it's early to rack up debts that will wreakhavocon you; nothing but success. Unfortunately, there are good musicians who havecompletely closed theirdoors because the problems caused a lack of concentration. What a sad end, don't you think?

What about mental health? Talk.
How many times have I had to watchvideos or concerts and seethe faces of musicians notfocused  on what they were doing. 
Well, I'm sure  these "scarecrows" have come back to  think that being a musician is fun!
Writing music is a mental stress, nothing but fun! The brain must be completely free of any other interest or worse, from problems that torment your creation. 
To give you an example:  my husband closes in his studio on the top floor when he writes music and doesn't want to be disturbed for any reason.

I know, it's hard for wife,children, family in general and friends to understand all this, but if they're smart enough, they understand that it's going to be a certain period and that in the end everyone will reap the rewards. No one will lose anyone; better if you plan all this together with your family and friends, so that there will be no misunderstandings. And in the end, they all lived happily ever after!

Here are some tips that might help you understand the difference between the full-time activity in the music biz and your daily work:

  • The band must be a real "money maker" BEFORE you leave your daily job permanently.
  • Try to understand what benefits you are about to lose by entering full-time into the world of entertainment.
  • Make a list of all the bills you pay monthly, and on the other hand, make a list of how many "live" nights in a month you can get.
  • Then, compare the two lists with both totals to understand if with only your music, in the future you will be able to continue to cover all expenses.
  • If you are a married person with children, talk to your wife before making any decision that could destroy your marriage.

Don't ignore that playing in a band isn't a single life of "Rock'n'Roll All Night and Party Everyday." You will have to be ready to make serious sacrifices and often you will be forced to give up parties with family or friends, to be ready the next day for interviews, promotions of your work, booking shows and take care of your business. 

I will never tire of telling you  thatand at the beginning ofyour career NO one will take care of your band. Nowadays, NO has an interest in spending time (so money) with new levers.
The average career of a group is about seven years. In these sevenayears, he will beforced to give his best, counting on the other members as well. Long story short, it's going to be a kind of lottery. Either he goes, or he smashes it.

Believe me, this is not easy. There are successful bands,  who over the years change their minds and would like to continue playing but devoting themselves to music only as a hobby. Unfortunately, it is not a game to change your life again and especially that of your fellow travelers, who over the years had convinced themselves that this would be their life and their future for many years.

So, do not build castles in the air without having prepared a program to follow scrupulously! In time, you will thank yourself for step by step in the right direction.

Tiziana

Chapter 3.1

 CREATOR AND BUSINESSMAN

 

Dear ones, we open this important chapter asking ourselves why there are musicians who "make it" and others unfortunately do not, despite all the desire to arrive. I've been trying to find the formula that every musician should follow to get to the so-called SUCCESSO for more than 18 years.

Today, more than ever, there are countlessboarders like the undersigned  who offer suggestions to struggling musicians, and sometimes you end up selling dreams from high-priced superstars. So what do we use it for, if we're only able to sell you fantasy?

Quite a problem, I asked myself a few questions about this phenomenon:
Why are there musicians who become famous, while other talented writers have never had the chance to have their music heard by a wide audience? What specific experiences do successful artists have, which others do not have? Is it charisma? Maybe it's something special that many artists seem to exude every moment they spend wandering around on stage?

Maybe it's a lot of money? That seems to be one of the things behind so many successful names, especially these days. This biz is increasingly surrounded by record labels owned by large multinational conglomerates that are behind many superstars. They can buy the hearts and thoughts of the audience, right?
Wrong!

So, I start by saying that nowadays no one is able to throw away their money, buying single songs or entire CDs's just because they are in the charts, without the samehaving nor a specific meaningfor them. 90% of the public give importance to texts (which fortunately are not always superficial or even as kindergarten children). So, to go back to the money, I'd say you could use it for good publicity, which in turn will make people decide whether or not to buy your music. 

I think we should look at what it sells and what has happened from this point ofview; music  satisfies the needs, needs and desires of a group of enthusiasts because they identify with it. He turns and turns the omelette, but the reason some musicians come and some don't, I think that's the way they write the songs. The lyrics are very important, they have to touch the hearts and minds of their fans.

Surely there will be another reason that keeps successful musicians separate from those who fail to connect with the audience. So what can it be?
Think, think about it, rummage through your Artist's mind and find the answer... There you are? №? Okay, sod't you or a little help. Ever heard of the Business savvy? In short, they are experienced people who, like angels, follow their artists, both publicly and privately, and without them in real knowing. These "special Angels" make the artist achieve success, and therefore, become a star, and over the years, remain so.

I bet inside you, you're saying to yourself: "Then it's not that hard to become a star.  "You're probably thinking of finding a trusted person who does your job, in short, to put it briefly, a "Paperone Manager" with a lot of money, who takes you out of trouble when he needs to, and who spends his money building your future success as "First Woman." Listen to me! If everything were that simple, there would be no "loser musicians." Everyone can guess that in the past, things were simpler, although, you still had to find the right people who would make their time and of course their money available. 

Nowadays, we live in a world that everyone thinks for themselves. Don't think that your manager or trusted person spends his money and time without getting anything in return. Yes, of course, what really matters in this business, are the contacts, which over the years you have created and gained with sweat. But, always look over your shoulder, so-called friends or good acquaintances are not always the ones with a or a capital C. To be honest, they're usually the ones who cheat on you at the first opportunity, without you noticing. Or they're the ones who sold you for a bunch of money, but in return they could personally collect a lot of money without your knowledge.

Tell me I'm telling bullshit!

There are no shortcuts to success! Never forget it .... As well, there is not enough room for all good Artists to be able to live on music alone, theirs to be exact. Thank goodness, there is a "toy" called the internet; an instrument that  for better or for worse, everyone can take advantage of. Technology in downloading music, and then writing good songs, which, why not, can become hits, thanks to this fantastic toy, which connects your music directly with your fan. What a beautiful thing technology, isn't it?

In fact, there is no "ladder" to follow! That is, this business is so fraught with obstacles that it is almost impossible to list them all without forgetting. You can be sure of one thing. There is your conscience and commitment to writing songs, and before that, your total commitment to the music business.

Remember that this world of entertainment is a world of bucks but also of cents, whether you like it or not. But this does not mean that Art and Commerce can not walk hand in hand, indeed, they must do it.

I know musicians who can't accept a NO as an answer. They like to be in the foreground and if you don't think like them, you're essentially excluded from their world. They do not care, meanwhile they live in their musical nest, But as in the fairy tale of Cinderella, one day comes a businessman or woman completely inexperienced, and, as if by enchantment, listening to your music, they promise to take you to the high levels of the market; and you believe it, or worse, you fall like a mature pear! Increasingly these businessmen or women, are musicians, who in the past have been loser or even ripped off in turn by others who held their own office. I mean, let's talk about a chain reaction. Let us not disclose more than necessary. This is the case:

Future successful musicians will be: 

  • Those who will be able to attract the right and true people to the world of entertainment, and who will work through the right channels, promoting your music with dedication and financial support. They will have to take on this responsibility, and realizing that no Artist has to sell thousands of copies of their music, to "make" some money.
  • You're going to have to put yours in it. Calling locals, be able to "cash in" bad reviews, and give your best on stage, even if you're tired or even sick... and promote your music, anytime, anywhere. These are the steps of a real entertainer, okay?

As a Queen song "Show must go on" says. They know that if any obstacle happens during the show, the show has to go on. This is how a real star has to think and act, or you never will be. When you're on stage, big or small, it doesn't matter, your mind and body have to think and act like a star. This is called adrenaline, and it's the only thing that gives you the strength to move forward, accepting a lot of same-day interviews, and all the other bullshit that has nothing to do with music, but that it's just music marketing. Don't give up, don't give up. Continue on this path and soon you will find yourself a star. When you're finally up, don't forget about the long time you're coming. Honor her professionally. Don't throw away your mental and physical health; and entramb and are very important to dedicate when writing your music. Take a few days off for your family, which you unfortunately don't see often, walking in a valley or on a beach. Nature is a great remedy for your mind, which will load up with new ideas for your new music. Being a famous musician is not a normal life. You will learn more about yourself and benefit from your talent.

One day you will look in the mirror and you will see a part of you, the creative one and the other part, that of the business. Here's what you've become... 

A real STAR of yourself!
You Rock! (Love, Your Tizi)


Chapter 2.1

FACE THE TRUTH WHATEVER IT COSTS

 

Sometimes, when you’re ascending at your success, you will fight against arduous situation that will make you think about the choice of the right way.
Hold on and think about it, then think another time before make your choice. Don’t make hasty decision, you’ll be wrong, don’t destroy something that might be positive.

The TRUTH, unvarnished, is every time the right choice. Find it and take it close. Have you ever heard about (from) musicians or artists (which were) ripped off by the wrong way?Well, I thought that’s good to put some realistic and truthful statement that you must accept though you don’t like it. Then, don’t be angry with me because this statement are veritable, I’ve not invented it, this statement are simply the truth that might be settle during your musical career. Might be a good thing(It might be better) to know and learn those statement, not necessarily by heart, you can also make a list of it and read it when it will be useful.

STATEMENT #1. Certainly you have ever know from your parents this byword “Everything at right age”, this is the most suitable case of that phrase.
Why?
Because if you have more than 26 year old and you are just approaching this fascinating world, trying to found the way to make money with your music, I have only to tell you: “Welcome to hell”. It will not a piece of cake to find the right way that will get you to make a contract between you and a label.
Why I told this?
Just because labels know that musicians, between 15 and 25 years old, make a genre of music that attract much more people for this business. On the other hand for “old people”, they will be set aside, waiting for someone who approach it with a sake. Fortunately nowadays there are the possibility to self-publish their own recording with affordable costs without waiting for ages.

STATEMENT #2. If your music, isn’t what teenagers are listen to, yes I’m talking about commercial music already called “money-making”, don’t expect to make millions or to be on Top 10 for many weeks. Take it easy: You are almost lucky if you are in the last of these chart or the least of it. Don’t be angry with teen, they are searching every year to a new hit and when they found it they listen it like the star of the year;
This commercial entertainment goes like this: TAKE, USE AND WASTE IT.

STATEMENT #3. If you can’t bear the costs of your album, trust me, don’t exist free links or “Word of mouth” that will lead you to success.
It seems obvious; like you needed the money for recording, for the studies, their own equipment, mastering and production, so you'll need for the promotion and also for the shipping costs.
 
I am always dumb, especially today, to see the high number of musicians (which I have not met personally, but only virtually, by phone or e-mail), which are expected to receive positive results and maybe well funded for the their product, without sacrificing a penny for their promotion basic...RECEIVE AND RECEIVE, WITHOUT GIVING.
Always remember ... you're the writer of the songs, and then the sole owner. Do not wait for others to offer you money when you haven’t taken the first step to make the product already sold.

STATEMENT #4. Live Events: Stop playing like in the past. Protect yourself both legally and financially, through a contract signed by both parties that request in advance a deposit. This is not a castle far-fetched, but a reality, that will help you to cover early expenses related to the upcoming events. 
Take it this way: You have to understand that if you do not put "in line" with the money.... you will continue to lose money and soon you will go in against financial disasters, and in any case would always be a risk of not being paid after your every performance.

Long story short, I have listed 4 points That can accept or reject, but That will remain TRUTH.
These will serve to orient you and support your career on the basis of the most successful. The acceptance of these truths immediately takes precedence. It 's time for you to change the helm and put the boat on the right path ... THE REAL WAY OF THE MUSIC BUSINESS.

Tiziana

 


Chapter 1.
MUSIC BUSINESS

Rent a recording studio is not a massive cost.
Anyone can find a room with affordable price, and come out with enough material to make a CD, right?

What is meant do with it? This is a great question that I'm going to answer below, waiting for your comments or questions relating to various points, in other words are the same ones that create music business.

I begin by saying that, "Making Music and the Living Your Music "is not the same thing, but the whole changes, when it comes to finding the economic way, resulting in the exposure of your product; only then can you begin to look forward to.

We open the first lesson.
Business is very reluctant in calling for new and "unknown" music. The so-called Music Businessmen prefer to finance top artists level to boost their finances. And then, what to do?

1. You have to make people aware of your music, creating product request, attracting the attention of all the people who matter in this business, and that control all areas of Access to expose new music, I'm talking about record labels, distributors, shops, the Agents of live performance, without forget the radio, TV and print. I know, seems easy, but isn’t true.
Remember, no one waits for no one, you must find the way to make these people interested in working with and for you. I assume since I have said that your intention to record your own music, was to find yourself in the hands of a record label. Well, but you have the right contacts and cash funds to distribute, promote, publicize your music and play it correctly in front of a public?
Too many artists and groups spend all their funds in the recording and then in the production of their music, without saving a part of it to promote it at the appropriate time.

2. The music world has two sides. There is the creativity of the composer and rehearsals to play this music in a perfect way, and the side of the live events, always if you want that people listen to your music ... the music business.

3.To start hold as long as possible, the control of your music, your sales and the promotion of the CD.
Unfortunately, I know many people, who among other things, they pass off as Agents, which contact with you, promising to sign in a few days with a label, which in turn the same make your band famous.
Do not believe the Music Business is easy like that.... Indeed, unfortunately in this world, we are “surrounded by sharks” who in order to achieve success, do anything, and I'm sure you know to what I mean. The real point is that nowadays there are so many bands who are saying "In the coming days will sign with a label. "

Do not forget a very important thing:

- The musicians who are worried about money, before you even know how work this business; will be condemned to misery eternal and frustration.

I do not understand how one can speak of a possible success, not realizing that it is just beginning ... I mean it's like putting the cart before the horse. Remember, before anything there is music, and then below there are some questions that will you do to yourself, inherent in this business.

Here are some important:

  • What is a copyright?
  • What is the role of a publisher?
  • What happens when you sign with a label?
  • Why we pay it?
  • What is a royalty?

These are the first questions that your mind should be considered before to recording and producing a Cd.
But, I would like to bring other important questions that you should consider in order to attract right people, close to your music. I will not answer the questions posed, and that will put the followed. I want to see if you can replicate without ask for my help. If my behavior, what I'm writing in this article, I seem arrogant, then do not you understand nothing. Sometimes it can and will happen it may seem hard, do not beat yourself up, and just try to warn you of what can go against if you do not learn the basics of Music Business. I like to eat the cake and not turn it them around. In a nutshell, I like to be frank and sincere. I'm sure, one day; you will remember my words...I know, it's hard to achieve success, but you have make an examination of conscience, and ask you if you want really fight to compete in this business, or just keep playing like a pleasure or like a hobby.

Let's go on with the questions, which will help you organize things that need to be done:

They are:

  • How should it be designed the CD cover?
  • What information should be printed within the product?
  • Should I sell my music during my shows?
  • What do I require the distributor to advertise my music?
  • At what price should I sell my CDs?
  • My music will play on the radio?
  • How does the radio to choose the music?
  • What could the media talk about my music?
  • In what clubs I play?

For the moment, I would say that enough, I could list other thousand questions, but let's start with small steps.

After 25 years of supporting musicians, responding to their various issues, my library is crowded with demos, LPs CDs ... All good music, but this is the drama ... It is only GOOD music, which, unfortunately, Music Business is overcrowded by the same ...Each day out + of new 1000 groups / Artists, and then the labels are forced to invest only in excellent MUSIC, to get a sale positive. Try to find the answers to all the questions that I posed above, and if you really care about your music and you're sure to get a good feedback, then, do not stop , go ahead, Protect your songs preparing them for the business.

Tiziana

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